Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Do not hesitate to share links to other sites on Periscope. If you come across an article or a video your audience will be interested in, think about sharing it on Periscope. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Be sure your postings are valuable and relevant. Your fans follow you because they get something of value from your postings, whether it's a nod towards your best products or early-bird access to the latest sales. Don't be too much of a salesman, however, or people will get tired of your updates.
Use the custom tabs on Periscope for greater efficiency. Tabs will give you the opportunity to organize information on your page. For example, if you are holding a contest, you can include a tab for the contest information.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention.
Ask other people that you know for advice regarding Periscope if you are new to it. Periscope has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
You shouldn't underestimate the power of Periscope. It has a massive userbase, and its potential is huge. Now that you've read this article, my company you know what you can do to get the most out of Periscope. As long as you take advantage of this advice, you'll be able to make Periscope work for you.